Lifetime deals have become increasingly popular among software-as-a-service (SaaS) companies looking to attract and retain customers. Offering products and services at a discounted price, lifetime deals allow consumers to buy into the brand and become lifelong clients.

In this guide, we will explore everything you need to know about lifetime deals, including what they are, their benefits, how SaaS vendors make money, understand lifetime deals, and running successful lifetime deals.

What are Lifetime Deals?

A lifetime deal is an agreement or license offered by SaaS vendors to users to use the product or service for the product’s “lifetime.” This means that as long as the product remains available, it will be accessible to the user because they have purchased a lifetime license.

The goal of lifetime deals is to offer products and services at a discounted price, allowing consumers to buy into the brand and become lifelong clients.

How Does a Lifetime SaaS Deal Work?

Once a SaaS vendor decides to offer a lifetime deal, they typically set a discounted price for a particular product or service. This one-time payment provides users with access to the product or service for as long as it remains available. The user becomes a lifelong client of the brand, receiving all future updates and improvements to the product or service.

SaaS vendors benefit from lifetime deals by generating a large influx of revenue upfront, which they can then use to fund future development and growth. In addition, lifetime deals can help to build a loyal customer base and increase brand recognition.

To ensure that lifetime deals are successful, vendors must carefully consider the pricing strategy and the features included in the offer. They must also communicate effectively with users to provide support and keep them engaged with the product or service over time.

Overall, lifetime deals can be a win-win for both SaaS vendors and consumers. Vendors can generate revenue and build a loyal customer base, while consumers can access high-quality products and services at discounted price.

Benefits of Lifetime SaaS Deals

Lifetime deals offer a unique opportunity for both businesses and customers to benefit from discounted prices on SaaS products. These deals provide several advantages, including:

Cost Advantage

One of the most significant benefits of lifetime deals is the price advantage they offer. Instead of paying monthly or yearly recurring fees for using a software product, customers can make a one-time payment and enjoy access to the product for its entire lifetime. This can result in substantial savings over time, especially for startups and small businesses with limited budgets.

Product Influence

Customers who invest in lifetime deals often become early adopters of the product, which means they have the opportunity to influence its development and direction. By providing valuable feedback and discussing ideas with the founders, these customers can help shape the product’s future and ensure it meets their needs and expectations.

Stackable Licenses

Many lifetime deals allow customers to stack multiple licenses or subscriptions, enabling them to access additional features or accommodate more users. This flexibility can be particularly beneficial for growing businesses that need to scale their software usage as they expand.

Drawbacks of Lifetime SaaS Deals

While lifetime deals can offer significant benefits, there are also some potential drawbacks that businesses should consider before committing to such an agreement. These include:

Lifetime Support

When a customer purchases a lifetime deal, the software provider must commit to providing customer support for the entire duration of the product’s life. This can be a significant burden for the provider, as they must allocate resources to support customers who may not generate any additional revenue beyond their initial purchase.

The 30/70 Split

Many lifetime deals are launched on platforms like AppSumo, which take a substantial percentage of the revenue generated from the deal. In many cases, this split can be as high as 70% for the platform and only 30% for the software provider. While this arrangement can help providers reach a larger audience and generate a surge of new users, it can also significantly reduce their overall revenue.

Growth Urgency

Lifetime deals often require software providers to grow their user base quickly to offset the reduced revenue from one-time payments. This urgency can put pressure on the provider to invest heavily in marketing and sales efforts, which may not always be sustainable in the long term.

Demanding and Entitled Customers

Customers who purchase lifetime deals may have high expectations for the level of support and service they receive, given the significant upfront investment they have made. This can lead to demanding clients who require more time and attention than the provider may be able to provide, potentially straining their resources and impacting their ability to support other customers.

How SaaS Vendors Make Money

SaaS vendors make money through various pricing models, including usage-based pricing, free services with advertisements, and upgraded or premium versions for additional fees. By offering lifetime deals, SaaS vendors can attract and retain customers at a discounted price, thereby increasing their customer base and revenue.

Usage-Based Pricing Model

The usage-based pricing model charges customers based on how much they use the product or service. This type of pricing model is common among SaaS vendors that offer tools or services that are used frequently, such as project management software or email marketing tools.

Free Services with Advertisements

Some SaaS vendors offer free services with advertisements as a way to generate revenue. This model is common among social media platforms and other consumer-facing products or services that have a large user base.

Upgraded or Premium Versions for Additional Fees

Another way SaaS vendors make money is by offering upgraded or premium versions of their products or services for additional fees. This model is common among SaaS vendors that offer enterprise-level tools or services with more features and functionality than the standard version.

Why Do Developers Offer Lifetime Deals?

Developers offer lifetime deals as a way to attract and retain customers. By offering products and services at a discounted price, SaaS vendors can increase their customer base and revenue. Additionally, being early adopters of the product, investors in lifetime agreements often influence the direction of the product by discussing ideas and requirements with the founders, resulting in excellent product growth.

The Risks and Rewards of Lifetime Deals

While lifetime deals offer many benefits, there are also risks associated with them. Understanding these risks and rewards can help you make an informed decision before investing in a lifetime deal.

Rewards: Easy Money and Traction

One of the biggest rewards of lifetime deals is easy money and traction. By offering products and services at a discounted price, SaaS vendors can attract a large number of customers quickly, increasing their customer base and revenue.

Risks: Revenue Ceiling, Liability, and Refunds

There are also risks associated with lifetime deals, including a revenue ceiling, liability, and refunds. Lifetime deals may limit the revenue potential of a product or service, making it difficult for SaaS vendors to generate additional revenue.

Additionally, lifetime deals may create liability for SaaS vendors since they are required to provide customer support indefinitely. Finally, lifetime deals may result in many refund requests, which can be time-consuming and costly for SaaS vendors.

Where can I get SaaS lifetime deals?

If you’re interested in finding SaaS lifetime deals, there are several websites that specialize in aggregating and promoting these types of deals. Some popular options include AppSumo, PitchGround, and Dealify.

You can check our comprehensive list of Lifetime SaaS Deal Marketplaces for more.

These websites offer a variety of lifetime deals for different types of products and services, ranging from marketing and productivity tools to software and plugins.

It’s important to do your research and read reviews before investing in any lifetime deal to ensure that it’s the right fit for your needs and that the vendor is reputable.

Why Lifetime Deals are Important For Your Business?

Lifetime SaaS deals greatly benefit businesses by providing access to valuable software at reduced costs, leading to significant long-term savings. These deals simplify budgeting with a one-time payment, eliminating the need to manage recurring fees.

Early access to innovative software through lifetime deals can give businesses a competitive edge and influence product development. Additionally, lifetime SaaS deals foster customer loyalty and retention, resulting in improved support and exclusive benefits.

Ultimately, taking advantage of these deals allows businesses to invest in essential tools that drive long-term growth and success.

Things You Need To Know When Buying Lifetime SaaS Deals?

When considering purchasing a lifetime deal, it’s essential to be cautious and make informed decisions. Lifetime deals can be an attractive marketing strategy for companies looking to gain long-term customers, but not all offers are created equal. Here are some crucial factors to consider and pitfalls to avoid when searching for a reliable lifetime deal.

1. Beware of the addiction: While lifetime deals can be enticing, it’s essential not to get carried away by the allure of discounted prices. Be mindful of your budget and ensure that you’re investing in products or services that genuinely align with your needs and goals.

2. Invest carefully: Before committing to a lifetime deal, take the time to research the product or service thoroughly. Make sure it’s something that will benefit you in the long run and is worth the investment.

3. Check the credibility of the company: It’s crucial to verify the reputation and credibility of the company offering the lifetime deal. Look for reviews, testimonials, and any information about the company’s history and track record. This will help you determine if they’re trustworthy and reliable.

4. How old is the company: The age of the company can be an indicator of its stability and reliability. A well-established company with a proven track record is more likely to honor its lifetime deals than a new startup that may not have the resources to sustain such offers.

5. Read the terms and conditions: Always read the fine print before committing to a lifetime deal. Ensure you understand the terms and conditions, including any limitations, restrictions, or potential hidden costs associated with the offer.

6. Check out the product website: Visit the product’s website to learn more about its features, benefits, and any potential drawbacks. This will give you a better understanding of whether the product or service is suitable for your needs and if the lifetime deal is worth the investment.


In conclusion, lifetime SaaS deals can be a smart investment for businesses looking to save money and gain access to innovative software.

However, it’s crucial to approach these deals with caution and make informed decisions. By following the tips outlined above, you can avoid common pitfalls and select reliable lifetime deals that will benefit your business in the long run.

Remember to stay mindful of your budget, research the product or service thoroughly, verify the company’s credibility, check the terms and conditions, and visit the product’s website to learn more. With these considerations in mind, you can take advantage of lifetime SaaS deals and invest in the essential tools that drive growth and success for your business.