To track your content ROI effectively, leverage Ruler Analytics, Google Analytics, and Kissmetrics. Ruler Analytics captures and attributes interactions, enabling precise revenue tracking and optimized budget allocation. Google Analytics offers a robust, free solution to track metrics like pageviews and user behavior, providing extensive ROI data. Kissmetrics excels in customer behavior insights and detailed funnel analysis, helping you measure SaaS and key marketing metrics. Using these tools will enhance your understanding of content performance and drive revenue growth. Discover how these powerful tools can transform your marketing strategy and boost your bottom line.

Key Takeaways

  • Ruler Analytics attributes closed revenue to marketing channels, optimizing budget allocation and tracking content ROI at £199 per month.
  • Google Analytics assigns monetary values to goals, providing insights into user behavior and detailed ROI data.
  • Kissmetrics offers detailed funnel analysis to understand customer journeys and measures ROI for SaaS and marketing metrics.
  • Ruler Analytics' budget optimizer ensures effective marketing spending for revenue growth.
  • Google Analytics helps measure content marketing campaign performance through comprehensive metric tracking.

Ruler Analytics

Ruler Analytics is a robust SaaS tool that captures and attributes interactions throughout the entire customer journey for precise revenue tracking. By automatically attributing closed revenue to the influencing marketing channels, it provides you with valuable insights for ROI tracking. This allows you to understand which marketing efforts are driving revenue, enabling smarter decisions on where to allocate your budget.

With Ruler Analytics, you can predict the point of diminishing returns, optimizing your budget allocation to maximize revenue growth. The tool's budget optimizer feature guarantees that every dollar spent on marketing contributes effectively to your bottom line. Additionally, its detailed analytics help you decipher complex customer behavior and track their journey seamlessly.

The pricing plan for Ruler Analytics starts at £199 per month, offering various tiers to suit different business needs. This flexibility ensures that you can find a plan that fits your budget while still gaining access to powerful marketing attribution and customer journey tracking features.

Google Analytics

While Ruler Analytics excels in detailed revenue attribution, Google Analytics offers a free and robust solution for monitoring website traffic and user behavior. By leveraging this web analytics tool, you can effectively track user interactions and gain valuable insights into your content marketing efforts.

Here's why Google Analytics should be an integral part of your strategy:

  1. Comprehensive Metric Tracking: Google Analytics allows you to track metrics like pageviews, bounce rate, and time on site, providing a clear picture of how users engage with your content.
  2. ROI Data and Revenue Tracking: By assigning monetary values to goals, you can calculate ROI and track revenue generated from your content, enabling data-driven decisions.
  3. User Behavior Insights: Understanding user behavior is essential for optimizing your content strategy. Google Analytics helps identify top-performing pages, user flow, and drop-off points.

Harnessing Google Analytics, you can measure the performance of your content marketing campaigns with precision. The tool's ability to generate detailed ROI data ensures you can make well-informed decisions that drive your strategy forward.

With its insights into user behavior, you'll be well-equipped to enhance your content, maximize engagement, and boost revenue.


Leveraging Kissmetrics, you'll gain powerful insights into customer behavior and revenue attribution. This robust analytics tool empowers you to track and analyze critical business metrics, providing a clear view of your content marketing efforts.

Kissmetrics stands out by offering detailed funnel analysis features that help you understand customer journeys and pinpoint where users drop off in the buying process.

With Kissmetrics, you can effectively measure ROI for SaaS by tracking key metrics such as page views, bounce rates, and time on site. These insights enable you to optimize your marketing strategies and enhance customer relationship management.

Kissmetrics also allows you to monitor marketing data, revealing the best-performing channels and campaign effectiveness, so you can make informed decisions that align with your business goals.

Whether you're a small business or a large enterprise, Kissmetrics offers pricing plans like Growth, Power, and Enterprise to suit your needs. By integrating Kissmetrics into your marketing campaigns, you'll gain a deeper understanding of your customers and improve overall marketing ROI.

This tool is essential for any business looking to refine its analytics strategy and achieve mastery in content marketing.

Frequently Asked Questions

How Do You Track Content Roi?

You track content ROI by analyzing metrics like website traffic, leads, conversions, and customer acquisition costs. Leverage tools like Google Analytics, Kissmetrics, and HubSpot to gain insights and optimize your content strategies for better performance.

How to Calculate ROI in Saas?

Imagine ROI in SaaS as your business's heartbeat. You calculate it by subtracting the total software costs from the revenue or savings it generates. This analysis lets you make informed decisions about your software investments' value.

What Are the 4 Steps Involved in Measuring Content Marketing Roi?

To measure content marketing ROI, follow these steps: define your goals, track relevant KPIs, calculate costs and revenue, and analyze the data. This approach helps you understand your content's impact on business growth and customer engagement.

What Is a Good ROI for a Saas Product?

A good ROI for a SaaS product is typically 5 to 10 times the cost of customer acquisition. Achieving this ROI means your product is successful, justifying the initial development and marketing expenses while ensuring profitability.