As a tech enthusiast and entrepreneur, I’ve always been fascinated by the world of Software as a Service (SaaS) companies. These innovative businesses have revolutionized the way we work, communicate, and manage our daily tasks.

Over the years, I’ve had the pleasure of exploring and discovering numerous SaaS companies that have truly made an impact in their respective industries. But let me tell you, finding these hidden gems wasn’t always a walk in the park. It took a great deal of research, networking, and strategic thinking to uncover them.

In this article,  I’m so excited to share with you some fantastic insights on how to find SaaS companies. I’ll be sharing my personal journey and the top 10 ways and strategies I’ve developed to find the most promising SaaS companies out there. So grab a cup of coffee, and let’s dive into the world of SaaS together!

10 Ways To Find SaaS Companies

SaaS Business Directories

Business directories such as Crunchbase, G2, and are valuable resources for discovering new SaaS companies. These platforms provide detailed information about the companies, their products, and the industries they serve. To make the most of these directories, you can create a free account to access their database and set up notifications for new SaaS companies added. You can also filter the searches based on specific criteria like location, industry, or funding stage to find companies that align with your interests.

Here is a list of some of the most popular SaaS directories:

  • Capterra
  • G2
  • GetApp
  • Software Advice
  • TrustRadius
  • Product Hunt
  • AlternativeTo
  • TechnologyAdvice
  • AngelList
  • Crunchbase
  • Index
  • TechCrunch
  • KillerStartups
  • AppSumo
  • Clutch
  • Google Business Profile (Formerly Google My Business)
  • LinkedIn
  • GoodFirms
  • SoftwareWorld
  • SaaSHub

These directories list thousands of SaaS companies across a wide range of industries. They can be a great way to find SaaS companies that meet your specific needs.

SaaS Blogs/Websites

Staying updated on SaaS and technology news is essential for identifying emerging players in the industry. Online publications, blogs, and news websites like SaaStr, TechCrunch, and ReadWrite offer in-depth analysis, interviews, and product reviews.

To leverage these platforms, subscribe to newsletters or RSS feeds, and set up alerts for specific keywords related to SaaS. This will help you stay informed about the latest trends, innovations, and industry events.


Participating in technology and SaaS conferences, workshops, and meetups is an excellent way to network with professionals, learn about new companies, and stay updated on industry trends. Events like SaaStr Annual, SaaS North, and SaaSStock bring together thought leaders and experts from around the world.

To make the most of these events, prepare in advance by researching the speakers, exhibitors, and attendees. Engage in discussions, ask questions, and collect business cards for future reference. You can also try attending webinars and virtual conferences if in-person events are not feasible.

Social Media

Social media platforms like LinkedIn, Twitter, and Facebook are powerful tools for discovering SaaS companies and networking with industry professionals. To get started, follow relevant groups, hashtags, influencers, and thought leaders in the SaaS industry. Engage with their content by liking, commenting, and sharing. You can also use advanced search features on LinkedIn to find companies and professionals in your target industry or niche.

Job Platforms

Job platforms such as Glassdoor and Indeed can help you discover SaaS companies looking to hire professionals. These platforms provide insights into the company culture, growth, and employee satisfaction. To leverage job platforms, create a free account, set up job alerts for your preferred industry, and monitor the companies posting job openings. This can give you an idea of their growth and potential in the market.


Networking with professionals and experts in the SaaS domain is crucial for staying informed about new companies and trends. Join online forums, LinkedIn groups, or attend local events to meet like-minded individuals. When networking, focus on building genuine connections by asking insightful questions, sharing your expertise, and being open to learning from others.

Search Engines

Utilizing search engines like Google with targeted keywords related to the SaaS industry, services, or solutions can unearth new companies and innovations. To make your search more efficient, use advanced search operators and Boolean search techniques to narrow down the results. Save your searches and set up Google Alerts for the latest news and updates.

Guide to Using Google Search Operators for Finding SaaS Companies on Google

In this guide, we’ll be exploring the magic of Google search operators, which are special commands you can use to refine and filter your search results. Let’s dive in!

1. Basic Search Operators

To get started, let’s familiarize ourselves with some basic search operators that can be helpful when searching for SaaS companies:

a) Quotation Marks (“”)

Use quotation marks to search for an exact phrase, like a company name or a specific software service. For example, if you’re looking for a SaaS company that provides project management tools, you can type:

“project management” SaaS

b) Minus Sign (-)

To exclude a certain term from your search results, use the minus sign. For example, if you want to find SaaS companies that offer CRM solutions but not marketing automation, you can type:

CRM SaaS -“marketing automation”

2. Advanced Search Operators

Now that you’ve got the basics down, let’s explore some advanced search operators to help you find SaaS companies more effectively:

a) site:

Use the “site:” operator to search for SaaS companies within a specific website or domain. For example, if you want to find articles about SaaS companies on TechCrunch, you can type: SaaS companies

b) filetype:

Looking for a downloadable list or report about SaaS companies? Use the “filetype:” operator to search for specific file types, like PDF or Excel. For example, to find a PDF report about SaaS companies, you can type:

SaaS companies filetype:pdf

c) inurl:

The “inurl:” operator helps you find pages with specific words in the URL. For example, if you want to find blog posts about SaaS companies with “top” in the URL, you can type:

inurl:top SaaS companies

d) intitle:

Similar to “inurl:”, the “intitle:” operator allows you to find pages with specific words in the title. For example, to search for pages with “best” and “SaaS” in the title, you can type:

intitle:best SaaS

3. Combining Search Operators

Now that you’ve learned about various search operators, feel free to combine them for even more targeted results. For example, to find a PDF report about the top SaaS companies from a particular website, you can type: intitle:top SaaS companies filetype:pdf

Content Sharing Platforms

Professional content-sharing platforms such as Slideshare offer a wealth of information on SaaS companies through presentations and case studies. Browse through the platform using relevant keywords and follow industry-specific channels to stay updated on the latest developments.

These presentations can provide insights into company strategies, customer success stories, and product features.

Case Studies

Exploring case studies, success stories, and news sections on SaaS companies’ websites can provide valuable information about their products, clients, and achievements. This can help you assess their potential and gain insights into their market positioning.

Regularly visit the websites of established and emerging SaaS companies, subscribe to their newsletters, and monitor their blog posts to stay informed about their latest developments.

Review Platforms

Investigating provider review platforms like Capterra, Gartner Peer Insights, and Technology Advice can help you discover new SaaS companies and understand their offerings. These platforms provide real user reviews, ratings, and comparisons between different software solutions.

To leverage these platforms, create a free account, and explore the various categories and filters available. By reading reviews and comparing solutions, you can gain insights into the strengths and weaknesses of different SaaS companies and their products.

How to Evaluate a SaaS Company Before Investing in Their Product?

Investing in a SaaS company requires careful evaluation to ensure that you are making a sound investment.

Here are some factors to consider before investing in a SaaS company:

  1. Revenue growth and profit margin: SaaS companies need to have a combined percentage growth rate and percentage profit margin of over 40% to be considered a sound investment. This is known as the “rule of 40”. You should look for companies that have a strong track record of revenue growth and profitability.
  2. Market size: The total addressable market (TAM) is an important factor to consider when evaluating a SaaS company. You should look for companies that have a large and growing TAM, as this indicates that there is significant potential for growth.
  3. Management team: The management team is a critical factor in the success of a SaaS company1. You should look for companies that have a strong and experienced management team with a track record of success.
  4. Customer base: The customer base is another important factor to consider when evaluating a SaaS company. You should look for companies that have a large and growing customer base, as this indicates that the product is in high demand.
  5. Churn rate: The churn rate is the percentage of customers who cancel their subscription to the SaaS product. You should look for companies that have a low churn rate, as this indicates that customers are satisfied with the product and are likely to continue using it.
  6. Competitive landscape: The competitive landscape is an important factor to consider when evaluating a SaaS company. You should look for companies that have a unique value proposition and a competitive advantage over their competitors.
  7. Business model: The business model is another important factor to consider when evaluating a SaaS company. You should look for companies that have a scalable and sustainable business model that can generate long-term growth and profitability.

Evaluating a SaaS company before investing in its product requires careful consideration of various factors such as revenue growth, market size, management team, customer base, churn rate, competitive landscape, and business model.

By taking these factors into account, you can make a more informed investment decision and increase your chances of success.

What Are The Risk Of Investing In A SaaS Company?

The SaaS industry is booming, with more and more businesses moving to the cloud. This has created a lot of opportunities for investors, but it’s important to be aware of the risks involved before you invest in a SaaS company.

Here are some of the biggest risks to consider:

  • High competition. The SaaS market is very competitive, and it can be difficult for new companies to stand out from the crowd. This means that you need to do your research and make sure you’re investing in a company with a strong product or service that meets a real need in the market.
  • Churn. Churn is the rate at which customers cancel their subscriptions to a SaaS product or service. High churn rates can be a sign of a product or service that is not meeting the needs of its customers. This can be a major problem for SaaS companies, as they rely on recurring revenue from subscriptions.
  • Dependence on a few large customers. Many SaaS companies are dependent on a few large customers for a significant portion of their revenue. This can be a major risk as if one of these customers cancels their subscription, it can have a major impact on the company’s bottom line.
  • Rapid technological change. The SaaS industry is constantly evolving, and companies need to be able to adapt to new technologies in order to remain competitive. This can be a challenge for SaaS companies, as they need to invest in research and development in order to keep up with the latest trends.
  • Regulatory risk. SaaS companies are subject to a variety of regulations, and changes in these regulations can have a significant impact on the company’s business. For example, the European Union’s General Data Protection Regulation (GDPR) has had a major impact on the SaaS industry, as companies have had to make changes to their data privacy practices in order to comply with the regulation.

Despite these risks, the SaaS industry is growing rapidly, and there are many opportunities for investors. By doing your research and investing in companies with strong fundamentals, you can reduce your risk and increase your chances of success.

How To Determine If A SaaS Company Is Sustainable?

To determine if a SaaS company has a sustainable business model, investors should consider several factors. One important metric is the company’s combined percentage growth rate and percentage profit margin, which should be over 40% to be considered a sound investment. 

Additionally, investors should assess the company’s business model, including its scalability, ease of approach, recurring revenue streams, and gross margins. It is also important to understand the competitive landscape and the company’s intellectual property and technology. 

Finally, investors should consider the company’s environmental, societal, and financial priorities to assess its potential for sustainable business model innovation.