If you're a small business owner, finding the right sales software that doesn't break the bank can be a game-changer. HubSpot CRM offers robust tools for free, while Insightly and Nimble bring powerful lead management and social media integration at reasonable monthly rates. Zoho CRM impresses with its customizable pipelines, and Vtiger provides excellent collaborative features. Curious which one might be the best fit for your needs? Let's explore each option to help you make an informed decision.

Key Takeaways

  • HubSpot CRM offers a free solution with essential tools and unlimited users, ideal for small businesses.
  • Insightly provides lead management and integrates with popular tools at $29 per user per month.
  • Nimble features excellent contact management and social media integration for $19 per user per month.
  • Zoho CRM offers customizable pipelines, lead tracking, and Gmail integration starting at $14 per user per month.
  • Vtiger includes multiple pipelines, lead scoring, and task management for $30 per user per month.

HubSpot CRM

HubSpot CRM offers an impressive array of features for small businesses without costing you a dime. As a free CRM, it provides unlimited users with essential tools like contact management, email tracking, meeting scheduling, and live chat. These CRM features guarantee that you can efficiently handle customer service and keep track of your interactions without breaking the bank.

One of the standout features is the visual sales pipeline tracking, which makes monitoring your sales progress a breeze. You can see exactly where each deal stands, helping you stay organized and proactive.

Additionally, HubSpot CRM integrates seamlessly with Gmail, boosting your productivity by allowing you to manage emails directly from your CRM.

For those looking to expand their capabilities, the Starter CRM Suite Bundle offers additional functionalities for just $20/month. This includes advanced email marketing tools that can help you craft personalized campaigns and automate follow-ups.


Insightly is a powerful CRM solution that's trusted by over 350,000 small businesses and freelancers worldwide. If you're looking for an affordable CRM that caters specifically to small sales and marketing teams, Insightly is a top choice. It's designed to enhance your productivity with seamless integration with popular tools like Gmail, Google Drive, Outlook, and Office 365.

One of the standout features of Insightly is its lead management capabilities. You can capture leads directly from your website and customize emails to nurture those leads, guiding them through your sales funnel efficiently. The web-to-lead capture functionality guarantees no potential client slips through the cracks.

Insightly's clean interface is beginner-friendly, making it easy for new users to hit the ground running. You won't need extensive training to start leveraging its powerful features.

At just $29 per user per month when billed annually, it's an affordable option that doesn't skimp on essential CRM capabilities.


When it comes to tracking and nurturing customer relationships, Nimble stands out as a versatile and affordable CRM solution for small businesses. Nimble's customer relationship management (CRM) system excels in contact management, allowing you to keep detailed records of your interactions with both current and prospective customers. The tool's activity tracking and call logging features help you stay organized and guarantee no important follow-up is overlooked.

One of Nimble's standout features is its ability to automatically identify and integrate social media profiles from platforms like Facebook, LinkedIn, and Twitter. This social aspect of Nimble's contact management capabilities makes it easier for you to communicate and engage with your contacts in a more personalized manner. By viewing social media profiles directly within Nimble, you can gain deeper insights into your customers' interests and behaviors, allowing you to tailor your approach accordingly.

Priced at just $19 per user per month when billed annually, Nimble is an affordable option that delivers a robust set of features tailored for small businesses. If you're seeking a thorough, budget-friendly CRM solution that enhances your contact management and customer engagement efforts, Nimble is definitely worth considering.

Zoho CRM

If you're looking for another robust and affordable CRM option, Zoho CRM offers a range of customizable features that can streamline your business operations. Perfect for small businesses, Zoho CRM provides customizable pipelines, lead tracking, and powerful email marketing tools designed to boost your efficiency and drive sales growth.

Here's how Zoho CRM can benefit your business:

  1. Customizable Pipelines: Tailor your sales processes to match your business needs with easy drag-and-drop customization. This flexibility guarantees your team can focus on what matters most.
  2. Lead Tracking: Efficiently track and manage your leads from initial contact to conversion. Prioritize your prospects and never miss a follow-up with Zoho CRM's extensive lead tracking capabilities.
  3. Email Marketing Tools: Utilize built-in email marketing tools to send bulk emails and nurture your leads. This feature enhances your communication efficiency and keeps your audience engaged.

Integration with Gmail, Google Docs, Contacts, Calendar, and Tasks further streamlines your operations, making it a seamless part of your daily workflow.

Starting at just $14 per user per month when billed annually, Zoho CRM is a cost-effective solution that provides valuable sales insights and promotes efficient communication. With Zoho CRM, mastering your sales process has never been easier.


Vtiger is a potent cloud-based CRM solution tailored for small- and medium-sized businesses, offering essential features like multiple pipelines, sales insights, and lead scoring to streamline your sales processes. With Vtiger, you can effectively manage your customer relationships and guarantee nothing falls through the cracks. Its ability to integrate with popular tools such as MailChimp, Microsoft Office, and Gmail enhances its functionality, making it easier for you to connect and collaborate seamlessly.

One of Vtiger's standout features is its collaboration and task management capabilities. You can assign tasks to different team members, set deadlines, and monitor progress, all within the platform. This ensures that everyone stays on the same page and that your sales processes run smoothly. Additionally, the sales insights feature provides valuable data to help you make informed decisions and drive growth.

Vtiger's pricing starts at an affordable $30 per month per user when billed annually, making it a cost-effective choice for small businesses. Its extensive set of features, combined with its affordable pricing, makes Vtiger an excellent option for small- and medium-sized businesses looking to enhance their CRM capabilities and streamline their sales processes.

Frequently Asked Questions

What Is the Cheapest and Best Crm?

You're looking for the cheapest and best CRM? Go for HubSpot Free CRM. It's free, offers powerful features like contact management, email tracking, and live chat, and supports unlimited users. Perfect for mastering your sales process!

Is There a Free CRM for Small Business?

Yes, there are free CRM options for small businesses. HubSpot offers a thorough Free CRM, while Zoho CRM also provides a free version for up to three users. Both options are excellent starting points.

What Is the Easiest CRM to Use for Small Business?

If you're looking for the easiest CRM to use for your small business, HubSpot Free CRM stands out. Its intuitive interface and features like contact management and email tracking make it user-friendly, even for beginners.

How Much Does a CRM System Cost for a Small Business?

CRM costs for small businesses vary. You can find free options like HubSpot, or affordable plans from $9.99 to $30 per user per month with Insightly, Nimble, Zoho, and Vtiger. Choose one that fits your budget.